Where it all started
Dirk Peeters decided to train as a pastry maker, confectioner, and ice-cream maker at Ter Groene Poorte in Bruges at the age of just 14 years old. From the very beginning, he wanted to progress beyond a career as a traditional baker.
“I wanted to learn from the big boys. And so, once I’d finished my training, I took part in ‘Meilleures ouvriers de France’ – a contest to find France’s best craftsmen – and worked with Marc Debailleul and Wittamer in Brussels. Throughout my career, I’d always longed to start my own business and I made that step in 1996 with Didess. “Initially, I worked on my own and was responsible for the production, packing, transport, and sale of my biscuits and cakes.” – Dirk Peeters
Didess’ traditionally produced, top quality specialities proved to be a great success in catering businesses all over Belgium.
Dirk continues; “With an average annual growth of 30%, my team after nine years consisted of 27 permanent staff and 15 temporary workers and our clients were spread out over the Benelux, France, Spain, and the United Kingdom.”
It will come as no surprise to anyone familiar with Dirk’s products to hear that his sublime dessert biscuits and cakes and unique Grand Decor Collection have won several international prizes.